Delhi NCR
Dubai
Nairobi
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Proven Track Record of Market Leadership

Driving exponential growth and market expansion across global markets with quantified results

3X

User Growth

PYYPL - Grew monthly active users 3X across MENA & Africa through strategic user acquisition and retention initiatives

25+

Markets Launched

Created scalable market entry playbook for rapid expansion, successfully launching operations across diverse global markets

100+

Media Investments

Managed advertising spends across Airtel Africa, Telkom Orange, and Airtel India, optimizing ROI and market penetration

Core Expertise

Career Footprint

🌍
MENA
🌍
Africa
🌏
Asia

Global Career Timeline

Two decades of strategic leadership across major international markets, driving growth and innovation in advertising and marketing

Core Expertise

Advertising Market Intelligence Shopper Marketing
PY

PYYPL Dubai

Head of GTM Strategy
2022 - 2024
🇦🇪 Dubai, UAE

Spearheaded go-to-market strategies for fintech expansion across MENA region, achieving 300% user growth and establishing strategic partnerships with major banking institutions.

TDF

TDF Advertising Nairobi

Co-Owner & General Manager
2017 - 2021
🇰🇪 Nairobi, Kenya

Co-founded and scaled independent agency to 50+ employees, securing major regional accounts and establishing innovative digital-first campaign methodologies across East Africa.

Strategic Expertise

Comprehensive consulting services across digital transformation, market expansion, and strategic planning

Go-to-Market Strategy

Strategic market entry and expansion frameworks designed for sustainable growth and competitive advantage.

  • Market entry playbooks
  • Expansion strategies
  • Competitive positioning

Brand & Digital Marketing

Integrated marketing campaigns that drive engagement and deliver measurable ROI across all digital channels.

  • Integrated campaigns
  • Social media strategy
  • Performance marketing

Fintech & Payments

Next-generation financial technology solutions including digital wallets, payment systems, and blockchain integration.

  • Digital wallet solutions
  • Remittance systems
  • Crypto solutions

Market Intelligence

Data-driven insights and comprehensive market analysis to inform strategic decision-making and identify opportunities.

  • Consumer research
  • Competitive analysis
  • Market trends

CXO Advisory

Executive-level strategic guidance and relationship management for senior leadership teams and board members.

  • Senior client relationships
  • Strategic planning
  • Executive coaching

Industry Experience

T

Telco

F

FinTech & Digital Payments

M

Mobile Money

E

E-Commerce

C

Consumer Goods

M

Media & Entertainment

Technology Stack

Microsoft Suite
Google Workspace
Adobe Creative
Hootsuite
AI Tools (Copilot)
Perplexity

Ready to Transform Your Business?

Let's discuss how strategic expertise can accelerate your growth and market success.

Ready to Drive Your Next Market Success?

Services Offered

Market Entry Strategy
Brand Development
Digital Transformation
Executive Advisory
Global Availability
Currently based in Delhi NCR, available for projects worldwide. Bringing local insights with global perspective.

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Personal Touch
Interests: Travelling, Astrology, Feng Shui
Languages: English, Hindi, Bengali